I want to give a price but I'm afraid of cheapness, but if I raise it I'm afraid of heights and potential customers will run away, that's not the case. Wow, I'm really confused... Come on, admit it, who likes this...? Well, Mimin has some tips, KEE friends, let's take a look!
1. Running a business to make a profit
It is important to remember that in running a healthy business, income must be greater than expenses so that we can make a profit. There are quite a few photographers who, in order to get a job, are willing to make no profit or sometimes even lose money.
Don't forget that there are also many costs that are sometimes not immediately visible, such as calculating equipment depreciation, transportation costs, education costs, damage, loss, and so on.
2. Don't compete on price
Want to compete on price with the stall next door? There will be no end to it bro.. It's better for you to compete with the quality and more service that you can give to your customers. Even though your prices are more expensive, if they are satisfied with the service and results they will come back to you again.
3. Count the value, not the time
Have you ever heard of a work system with hourly pay? In photography it is recommended not to use such a system. For example, if you set a price per hour of 50 thousand, to complete a job you need 10 hours, the cost will be 500 thousand. Meanwhile, if you can complete the job in just 1 hour, you are entitled to get more than 500 thousand because you save other people's time waiting, besides that you also have qualified skills that you have acquired over a long time, which is definitely more than 10 hours.
4. There is no right or wrong
There is no fixed standard for determining the value of the services you provide. As long as you have a reason why you set that price, for example the risk and level of difficulty is high, the equipment required is quite expensive, or the photo quality cannot be obtained by other photographers.
5. Look for suitable customers
You can find customers who match your field of interest so that they can also appreciate your work, for example if you like black and white photos you can look for people who have the same interests. At first it may feel difficult, but if you remain consistent then there will be customers who need your services. When you meet customers who can appreciate your work, your prices will be more optimal because price is not the only consideration for customers.
