Color has a big influence on photos, it influences emotions and feelings. Just like music, through melody, tone, it can convey various messages and feelings to the listener without using words. Likewise with photography.
Colors have an effect on human psychology. There is a category of neutral colors that do not have a significant influence on the emotions of the viewer, there are also categories of warm and cool colors. Warm colors have various effects, depending on their intensity, they can give the impression of being warm to angry. Meanwhile, cold colors can give the impression of calm, spacious, airy, sad, quiet, cold. Apart from that, it can also give a professional, safe and strong impression.
Photo by : Parmadi.net
As in the image above, the blue tone gives a spacious, clean impression. Usually widely used for architectural and company profile photos.
Source : www.keponih.com
In the picture above you can see a comparison of the use of different color tones which can give a different impression, even though the photo is exactly the same. Warm tones can convey cheerfulness and enthusiasm.
You can adjust this color tone in various ways, the first thing you can try is by setting the white balance on the camera. After that, you can still make changes to the color tone in editing software such as Photoshop or Lightroom. The features you can use are white balance, split toning, or color balance.
Source : www.keponih.com
If KEE friends are confused about what color to use, you can try to think about what you want to convey. The right color can strengthen the impression and message you want to convey.